TrendScend Marketing partners with casinos to utilize existing customer data to better understand customers’ buying behaviors. We use these insights to craft and implement targeted marketing campaigns that are designed to change your existing customers’ behaviors so that they are more profitable to your casino. We specialize in designing and enhancing casino loyalty programs to ensure the intended business results. In addition, TrendScend Marketing partners with casinos to create, develop and launch co-branded credit card programs to further drive customer engagement.
We believe the first and most cost effective approach to growth is to optimize on your revenues from existing customers.
- Chirag Tasker
Suite CMO is a proprietary predictive analytics tool, customized specifically for casinos and intended for the business user (e.g. property marketing leader). Using four powerful modules (Report, Predict, Segment, GeoMap), Suite CMO brings together all aspects of the customer analytics lifecycle in one place and allows business users to visualize, organize and monetize customer data in a very powerful action-oriented way.
TrendScend Marketing quickly learns a casino’s business model and utilizes their customer data to provide a customized plan to increase revenues by implementing targeted marketing stimuli to influence more profitable behavior from the existing customer set.